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In a world where capitalism commodifies office culture and kills the essence of life and creativity, “Sorry im Late” emerges as a rebellious ode to the death of authenticity. This Gucci editorial explores the satirical theater of modern office life a place where joy, art, and nature are sacrificed for the illusion of productivity.
The editorial critiques the monotony of 9-to-5 routines, portraying a “working” modern woman who pretends to care while doing absolutely nothing—a poetic protest against the emptiness of chasing corporate success. Through the lens of high fashion, “Sorry im Late” questions the price of conformity and reclaims art as a form of political resistance, challenging us to always do whatever the fuck we want in style.
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